You may have heard that in the darkest night of the soul, it's always 3 a.m. Well, this is no longer true, with the opening of the Insomnia Cookies shop at 50 West 8th Street! The store serves up fresh-baked brownies and cookies studded with giant chocolate chunks until 3 a.m. (If you've ordered online, you know that you must place your delivery order by 2:15, but if your cravings keep you up even later, you have until 3 to get to the shop.) According to store employees, they are now selling thousands of cookies a week; the shop has provided much greater visibility for what was once just a delivery operation.
As for the cookies, I would say "Get them while they're hot," but they're always hot!
Insomnia Cookies: 1-877-63-COOKIE.
Thursday, March 27, 2008
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